Cookiepolicy
Last Updated: April 14, 2026
This Cookie Policy explains how BetterPetPlans (“we”, “us”, or “our”) uses cookies and similar technologies on
betterpetplans.com (the “Site”).
It applies to visitors in the United States. For more details about how we handle personal information, please review our Privacy Policy.
Cookies, Explained Simply
Cookies are small files stored on your device when you visit a website. They help websites remember your preferences, improve performance, and keep everything running smoothly.
Some cookies are set by us (first-party), while others come from third-party services such as analytics or advertising providers. We also use similar technologies like pixels and local storage.
How We Use Cookies
- Ensure the site works properly and securely
- Remember your settings and preferences
- Understand how visitors use the site
- Improve performance and content
- Measure and optimize marketing
Types of Cookies We Use
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Essential | Required for core functionality like navigation and security. | Session IDs, security tokens | Session or up to 12 months |
| Preferences | Remember user choices such as settings and region. | Saved preferences | 6–24 months |
| Analytics | Help us understand how the site is used. | Page views, device data | 13–26 months |
| Advertising | Used to deliver relevant ads and measure performance. | Ad identifiers, browsing behavior | 3–24 months |
Note: Specific cookies may change over time.
Your Choices
You can manage non-essential cookies through our
Cookie Preferences tool.
Most browsers also allow you to block or delete cookies. If you do, some parts of the site may not function properly.
We recognize Global Privacy Control (GPC) signals where required by law.
Do Not Sell or Share
Some U.S. privacy laws may classify certain data uses as a “sale” or “sharing” of personal information.
You can opt out using our
Do Not Sell or Share My Personal Information link or via your cookie settings.
Preferences are browser- and device-specific and may reset if cookies are cleared.
Third-Party Cookies
We work with third-party providers for analytics and advertising. These providers may collect information across websites to improve relevance and performance.
You can opt out through industry tools, though ads may still appear.
Children’s Privacy
This site is not intended for children under 13, and we do not knowingly collect personal information from children.
Updates to This Policy
We may update this Cookie Policy from time to time. When we do, we will update the “Last Updated” date above.
Contact
If you have questions about this policy, you can contact us at:
- Email: contact@betterpetplans.com